"Tip of the Day"- Virtual Reality in the Dealership


 A recent Car Buyer of the Future Study by AutoTrader, respondents indicate that nearly all (84%) car buyers want to complete their purchase in person. That solidifies the dealership model going forward, but there’s more to the story. Of the same bunch surveyed, four in five expect to use multiple devices to research and shop for a vehicle by the year 2020. 


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Josh Unger