Service Advisor Training


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Ask yourself:

Are your Service Advisors well trained and properly motivated? Are they making the most of the tremendous sales opportunities that their interactions with customers provide? Are they ambassadors for the brand, forging lasting relationships?

Beyond the walk around, CPI will transform the culture of your service operation, building it into a smooth machine geared to retain customers and grow your bottom line. We will train and motivate your entire service staff. From Service Advisors, Technicians and Cashiers to Service Managers and Fixed Operations Directors, our expert professionals give your service operation a complete alignment, permanently enhancing the customer experience at your dealership and strengthening your bottom line.

Key concepts include:

  • Strategic appointment setting

  • Implementation of a pre-work order process

  • Service Advisor’s greeting at the vehicle (away from the counter)

  • 100% walk around WITH every customer

  • Lifting every hood, consistently

  • Complimentary multi-point service inspection

  • Proper presentation of a menu

  • Significant increases in accessory sales opportunities

  • Service & Accessories Menu creation/enhancement

  • Increasing tire sales

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It’s a weeklong program packed with strategies and concepts that will forever change the way your service team works with customers and one another. Highly skilled and experienced coaches will work with your managers, customizing the training and focusing on the priorities of your individual organization. Your staff will immediately see how customers respond to the new way of doing business. This immediate, positive feedback reinforces behavior, and ultimately creates an ongoing cultural change within your dealership.

Afterwards, they’ll be fully trained and ready to go. But it doesn’t end there. This program employs a comprehensive and metric-driven sustainment process to ensure that the benefits of the Service Process Training endure.