Who is CPI?

Who is CPI?

Our core principle is simple: to make YOU the best.

The Center for Performance Improvement, led by renowned live trainer and Customer Experience Expert, Ted Ings, delivers insightful, engaging, and interactive training for the automotive industry. Our product isn’t just to provide high-quality materials and high-energy sessions but to see your team realize their potential through real-life implementation.

Our deliverables include on-site instructor-led training programs, web learning curriculum, and ongoing content development for the automotive industry. Training programs and content are tailored to every client’s needs, whether a small dealership, a large dealer group, OEMs, or lenders.

The people at the Center for Performance Improvement are real people with hands-on experience in the automotive industry and related fields. When you ask the question, “How does the training apply to me?”, our team has the experience to fill in the blank.

Need to correct a downswing in CSI and SSI scores? Are you struggling to improve your hours per work order in the service drive? Is your team losing their vision or passion? Whether you need a little push toward success or a partner to walk with you through major changes, the Center for Performance Improvement can help.


Name *

Ted Ings, Executive Director

Mr. Ted Ings started in the retail automotive business in 1981 and has almost three decades of experience in implementing and coaching sales and service teams at both the strategic and tactical levels. He formed his own successful multi-million dollar corporation and became an advisor and mentor widely sought out by some of America’s largest business entities to guide and train their executives and key employees.

Mr. Ings is a dynamic presenter and speaker who is sought out nationwide to teach and motivate organizations of all types and sizes. His skills in business planning and business operations are unparalleled. Mr. Ings is a 4-time NADA speaker.