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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

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Service Drive

Why Don’t the Training Results Last?

Picture it now: the service manager, service advisors, and the rest of the front-end service team have just completed an intense training session. The difference is palpable. There’s a fire in their…

Ted Ings2 min read

Industry Leaders

Roger Penske is "The Captain"

He turned a loan from his father Into $26 Billion. He is known for his hands-on approach of visiting his current dealerships, checking in with the mechanics or having coffee with the parts…

CPI3 min read

F&I

Thirty Years of Performance Improvement with Ted Ings

It’s been more than three decades since Ted Ings was featured in DealerWorld Magazine. Under his guidance, Fette Ford in Clifton, New Jersey improved their Red Carpet leases from 20 per month to over…

CPI2 min read

People

Is a 12-Hour Work Day Acceptable?

Many companies and employees welcome the work-from-home guidelines that have been adopted since the start of the pandemic. However, the retail automotive business has been mostly exempt from…

Ted Ings1 min read

Service Drive

Top 5 Ways to Hire Rockstar Automotive Technicians

It’s no secret there’s an industry-wide shortage of automotive technicians. These 5 strategies will help your shop beat the drought by hiring the best in the business. Firestone Complete Auto Care has…

Ted Ings4 min read

Service Drive

How F&I and Service Can Help Each Other

Two departments that seem worlds apart are service and the F&I office. One deals with vehicle financing during the sale and the other only comes into play months later, right? As automotive…

Ted Ings2 min read

Leadership

Does Your Dealership Have a Formalized Process?

Having formalized sales, finance and fixed operations processes for your business can save you time and money by increasing efficiency. Your team can get more done in less time by following set…

CPI2 min read

Service Drive

Where Should You Greet a Service Customer?

A friendly and efficient walk-around is undoubtedly a best practice in the service drive. The service advisor should greet the customer with a smile, welcome the customer by name, and be genuinely…

Ted Ings2 min read

Technology

What You Need for a Successful Technology Clinic

At the most recent Fixed Ops Roundtable, we brought you the idea to host a technology clinic in your dealership. The intention is to help customers become more familiar with their vehicle and its…

Ted Ings1 min read

Customer Experience

Show Your Customers Some Love .. the Corporate Love

When you love someone, you find ways to show your appreciation. A special note, a little gift, or an intimate dinner tells them that you care. Valentine’s Day is an opportunity to express that…

Ted Ings1 min read

Service Drive

The Sales Meeting Your Service Department Should Have

Dealership service department door rates are averaging beyond $175 per hour - or more. A technician with 100% productivity generates $1,000 + of revenue per day in labor alone, and some technicians…

Ted Ings1 min read

Service Drive

Earn Loyalty with a Sales to Service Handoff

Imagine you have a major appliance like a washing machine that’s stopped working. It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture…

Ted Ings2 min read

Service Drive

Master the Five-Point Walk-Around

Both the sales floor and the service drive emphasize a walk-around process. It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain…

Ted Ings2 min read

People

Where Are All the Women in Automotive?

In the retail automotive sector, there’s a workforce disparity. Look across all aspects of the industry, manufacturing, OEMs, and executive, retail dealerships, and independents. There are many more…

CPI2 min read

Technology

Teach Customers to Use Tech

Connected navigation, Bluetooth phone and streaming audio, Apple CarPlay and Android Auto are just a few examples of tech features now commonly found in new cars. It’s no surprise some customers are…

Ted Ings1 min read

Service Drive

Start a Conversation about Tires

Every vehicle has them. Those black and round rubber rings are mounted on every rim that rolls out the dealership’s doors. And, in more than 87 percent of cases, it’s the last time the dealership will…

Ted Ings2 min read

Service Drive

Five Questions to Ask on a Service Walk-around

A service walk-around is undoubtedly the best tool a service advisor can use to increase sales at write-up. The benefits carry throughout the service visit, opening the door to estimate sales and…

Ted Ings2 min read

Industry Leaders

Fred Beans - Secrets of the Obvious

As a young man, Fred Beans took a risk and bought a two-bay service station with a $5,500 loan co-signed by his mother and $120 in his pocket. He likes to tell the story that his dad wouldn’t co-sign…

Ted Ings4 min read

Industry Leaders

How Galpin Ford Became Legendary

Bert Boeckmann never intended to be the largest Ford retailer. But he found that having well-run sales and fixed operations led to economies of scale, and pushed growth. Located in the heart of the…

CPI3 min read

Leadership

How Idea Adoption Works

The following article was written and published by Seth Godin. It has been edited for the retail automotive business and deserves a look as it is a remarkable read: Every important idea starts out on…

CPI2 min read

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