
Center for Performance Improvement
Our core principle is simple: to make you the best.
The Center for Performance Improvement, led by Ted Ings, delivers insightful, engaging, interactive training. Our executives, curriculum developers and facilitators have extensive retail backgrounds, not theories based on hearsay.
We don’t just train for success. We build it to last.
Transforming people, strengthening teams, and delivering measurable performance improvement that continues long after we leave.
Who we have worked with
Thousands of dealerships. Dozens of OEMs.
Over the years Ted Ings has worked with thousands of dealerships in North America as well as dozens of OEMs.






What leaders say
From the people who sat in the room.
“I have attended many seminars and workshops and this is honestly the only one I have ever attended that captivated me the whole time, and gave me valuable insight into myself and my co-workers.”
“My managers were running into barriers communicating effectively. The tools that we learned will help us to understand different people's needs to help us sell more cars and achieve higher SSI.”
“Your coaching role-play class is excellent. Our participants were able to learn from a vast cross section of leadership situations and challenges. The training is spot-on.”
“An amazing leadership program that combines lectures, audience participation, data and anecdotes. Terrific facilitators that guided us through an impactful and actionable leadership journey.”
“Your interactive workshops are well organized and purposeful throughout every segment. You give leaders and future leaders the tools to grow and mentor others.”
Why it lasts
CPI doesn’t simply deliver training. It creates lasting performance improvement and a culture of success.
CPI trains the customer-first process, then stays with your people until the numbers move. Read Ted's take
Built around your store
Every program is tailored to your culture, your brand and your numbers. There is no single script that works for every store.
Practiced where the work happens
Role-play on the service drive and the sales floor, with real customers watching the new way of doing business. Sessions can be video-taped.
Followed up until it sticks
After the training, a metric-driven sustainment process keeps the new habits in place. Our coaches keep working with your team, often at your location.
Full 100% guarantee on all facilitated programs.
Programs
Real-world training for every desk in the store.
The CPI Dealer Toolkit
Free tools your team can use on the drive tomorrow.
Built from the same process CPI teaches on site. No sign-up needed. Use them in the morning meeting, on the drive, and at the desk.
The help that stays after the training.
CPI trains your team on site. The questions keep coming after we leave, and Fixed Ops Genius answers them any time, from the Fixed Ops Roundtable's video library, where dealers, fixed ops directors and service leaders share what is working right now.
How Genius worksOr try one:
- How can my advisors raise hours per customer pay repair order?(opens Fixed Ops Genius in a new tab)
- What should my parts counter track every day?(opens Fixed Ops Genius in a new tab)
- How do I handle a customer who wants to go home and think it over?(opens Fixed Ops Genius in a new tab)
- How do I keep my team using what they learned in training?(opens Fixed Ops Genius in a new tab)
Fixed Ops Genius is the Fixed Ops Roundtable's AI assistant, in beta. AI writes the answers from the Roundtable's video library and the web, with links to the episodes they draw on, and chats may be reviewed to improve it. Ask as a guest, or sign up free to keep your chats. How chats are used(opens in a new tab)

Meet Ted Ings
He has coached dealership teams since 1981.
As a young leasing manager at Fette Ford in Clifton, New Jersey, Ted built a customer-first process around Ford's 24-month lease, called The Plan. Red Carpet leases went from 20 a month to more than 100.
Since then he has led retail process work for automakers and thousands of dealerships across North America, and he still coaches the same way: the customer comes first, and the sales follow.
Read Ted's story- Ted's first year in retail automotive
1981
Ted's first year in retail automotive
- NADA speaker
5x
NADA speaker
- Years of combined experience on the CPI team
250+
Years of combined experience on the CPI team
- Guarantee on facilitated programs
100%
Guarantee on facilitated programs
Tip of the Day
A two-minute tip to open your morning meeting.
Ted Ings' Playbook
Practical reading for every department.
From the CPI family
Ted also hosts the Fixed Ops Roundtable.
Virtual events, pop-ups and a video library where dealers, fixed ops directors and service leaders share what is working right now.
Next up: Mission Fixed Ops, a free virtual event.
And Fixed Ops Genius, its AI assistant.Ask Genius(opens Fixed Ops Genius in a new tab)



Tell us what is happening in your store.
A falling CSI score, advisors stuck behind the desk, a team that has lost its spark. Send us a message and Ted will map out a plan with you.





