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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

Sales

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Sales

Who Needs Training at Your Dealership?

The Peter Principle states that in a hierarchy people tend to rise to “their level of incompetence.” This basically means that as people are promoted they become less and less effective because…

Ted Ings6 min read

Sales

The Fortune is in the Follow-up!

Do you want to outperform the competition and be the top salesperson or service advisor in your company? Or better yet in your industry? One, simple step could be the move that pushes you over the top…

Ted Ings5 min read

Sales

Reduce the Friction-Factor in Doing Business

If you want to make long term connections with your customers and build brand loyalty, you need to learn to speak their language. It sounds easy enough, but every customer is unique and you need to…

Ted Ings5 min read

Sales

Let Your Body Language Speak for You

Often when we speak, we are unaware of the message that we are conveying. In the digital age, we are becoming more and more reliant on written communication but in the car sales industry, face-to-face…

Ted Ings5 min read

Sales

How Do You Train Your Field Team?

Competition is fierce these days: companies spend millions on research, investment, and of course, training, to stay in the game. To remain relevant, you and your field team must continually work…

CPI4 min read

Sales

Use the "Alternate Choice Close" to Seal More Deals

“Choice”, An act of choosing between two or more possibilities. A range of possibilities from which one or more may be chosen. (Oxford Living Dictionaries) "Choice" is often described as the ultimate…

Ted Ings5 min read

Sales

Take the Test Drive to the Customer

Whether you like it or not, it still takes a car buyer over three hours in the dealership to buy a car, start to finish. It’s the case even when they’ve already narrowed down their choice to just one…

Ted Ings2 min read

Sales

Are You Undermining Your Sales Process?

Respect Your Customer and Share Control of the Sales Process “Control”, the power to influence or direct people’s behavior or the course of events (Oxford Dictionary) Today’s customers don’t want to…

Ted Ings4 min read

Sales

The Micro-Moment Mentality

Millennials operate in the moment, evident by smartphone statistics as well as apps like Snapchat, Instagram, and Twitter. Facebook is considered passé. It’s an absolutely telling trend that gives new…

Ted Ings1 min read

Sales

Proper Follow-up Can Skyrocket YOU to the Top

Recent statistics indicate that as much as 68% of vehicle buyers never receive a follow-up phone call after they purchased their vehicle. It’s no wonder that the average dealership sees fewer than 30%…

Ted Ings2 min read

Sales

How Do You Become a People Expert?

If you are to become what is expected of a top sales professional, you’ll need to become a people expert. To do that you must first be able to identify different personality types. Personality…

Ted Ings2 min read

Sales

How Do You Topple The Tower?

Do you want your managers sitting in their comfy offices, only venturing out every now and then to ensure that the minions are working hard, and more importantly, haven’t forgotten their place in the…

Ted Ings5 min read

Sales

The Great OEM Training Scandal?

The end of the month frenzy is not limited to whether or not your dealer will hit the sales objective - as the infamous online OEM training courses are due. Knowing that if your dealer does not…

Ted Ings7 min read

Sales

“The Convenience Revolution” Has Arrived. Are You Ready?

These days, when people need a ride, they pull out their smartphone and request a Lyft. And, as if that wasn’t easy enough, they expect the driver to be there in mere minutes. There’s no waiting…

Ted Ings4 min read

Sales

What “I’m Just Looking” Actually Means

It takes a thick-skinned person to work in the retail automotive industry. Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service…

Ted Ings2 min read

Sales

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. Finally, after weeks, you find it. It’s right there…

Ted Ings2 min read

Sales

Why Do People Buy from You?

Trust is a fundamental cornerstone of any relationship. Whether it is with your family, friends, boss, employees, or customers, a successful relationship needs to be built on a strong foundation…

Ted Ings5 min read

Sales

Creating Your "Evidence Manual"

Who needs an Evidence Manual? Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points. Jonathan Overton (@urduecksalesguy) of…

Ted Ings4 min read

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