What If I Train Them – and They Leave?
That’s fair question. Here’s a better one:
“What if you don’t train them – and they stay?”
Today’s customers are more informed and have more options available to them than at any other time in history. And the products and services you offer can be provided by 10 other dealers within 5 minutes of your dealership. You can’t afford to do business the same way that it was done even 10 years ago.
Whether you are a traditional manager or an entrepreneurial leader, you are in control of the success of your department and the individuals who work there.
Research indicates that employees who are not trained properly will end up costing you a great deal more money than those who are trained.
"Train people well enough so they can leave, and treat them well enough so they don't want to.” – Sir Richard Branson.
Customer satisfaction training is an important part of a dealership’s success. The way in which you deliver your products and services definitely impacts future business. If you’re still approaching the sales and service process in ways that are considered high pressure or old world, it’s time to consider reevaluating the processes at your dealership – and committing to ongoing performance improvement.
By taking the time to evaluate your processes and practices as well as offer training, you could be on your way to achieving higher profits than ever before.