Develop a Dog-Friendly Dealership Environment
By Ted Ings, Executive Director
We’ve all seen the Subaru TV commercials featuring the Barkley’s, guaranteed to capture your eye and your heart.
And just last year, Nissan created a one-off Nissan Rogue that garnered a bunch of attention.
The “Rogue Dogue” uses innovative features to make travel with your furry four-legged friend easier. There’s an extendable ramp for convenient entry into the cargo area, which is padded and made of easy-clean material. A dog shower and dryer are integrated. There’s storage for food and water dishes and a drawer for leashes and toys. There’s even a doggie first aid kit.
More than 77 percent of pet owners surveyed said that pet access would be considered favorably in their vehicle purchase process. It begs a question: if manufacturers are considerate of car buyers’ pets, shouldn’t the dealership welcome pets too?
Is ‘Man’s Best Friend’ Welcome in Your Store?
It doesn’t take much effort to become pet-friendly in the dealership. There are only a few things that a dog needs to be comfortable and relaxed. There should be fresh, clean water, a comfortable place to lay, and… facilities. Healthy treats are never a bad idea either.
Keep a large doggie dish of clean, cool water accessible at your store that Fido can easily access. A few plush dog beds will let customers do their business while their dog catches up on their sleep. Perhaps the most important factor to make the dealership dog-friendly is a dedicated place where dogs can do their own business. A small grassy area within a short walk of the front doors is all it takes.
Get the Word Out
Now, more than ever, people travel with their pets whether it’s a short trip to the mall, going for coffee, or a car maintenance appointment. Pet-friendly locations pique their interest.
If your dealership is dog-friendly, spread the word. Make it well-known that you don’t just allow dogs in your store, but that you ENCOURAGE it.
You’ll find that customers are happier, as are your employees!
The documents posted on this Website contain external links or pointers to information created and maintained by other public and private organizations. These links and pointers are provided for the user’s convenience. Center for Performance Improvement does not control or guarantee the accuracy, relevance, timeliness or completeness of this outside information. The inclusion of links or pointers to particular items is not intended to reflect their importance, nor is it intended as an endorsement by or for the Center for Performance Improvement.