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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

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Service Drive

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. But lately it has plateaued, maybe even started slipping. General Managers and Dealer Principals want to see continual growth…

Ted Ings1 min read

Customer Experience

What Customers Say About FFV - Fixed First Visit

“Was your concern fixed on this visit?” Manufacturers and dealers, listen up! There’s a message coming at you from your customers…but it might not be one you’ll be happy to hear. It’s a common…

Ted Ings2 min read

Customer Experience

‘Customer Satisfaction Surveys Are Dead’

The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction Surveys are dead!” The OEM has decided to stop…

Ted Ings2 min read

BDC and Marketing

Top Reasons Your BDC Does Not Hit Their Goals

Having a BDC can be an invaluable asset to the dealership if it is set up for success. Where the Agents are contributing to the bottom line by effectively managing the inbound leads, equity lists, OEM…

Ted Ings4 min read

Sales

What “I’m Just Looking” Actually Means

It takes a thick-skinned person to work in the retail automotive industry. Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service…

Ted Ings2 min read

People

Are You Hiring Employees or Team Members?

We’ve all had an experience interacting with someone who makes it obvious they don’t want to be where they are. They’re in it for the paycheck; simply a warm body to fill a role. As a complete mirror…

Ted Ings1 min read

Service Drive

Disable Discounting in the Service Drive

Pick up one of the flyers from your local newspaper. Find an item that looks like a great deal. Compare its sale price with the small-print retail price at the bottom of the ad. Now imagine going to…

Ted Ings2 min read

Service Drive

Every Customer Wants This Answer

"What's in it for me?” In sales, it’s critical that you answer this question. A famous sales quote says, “Customers don’t care how much you know until they know how much you care.” Showing customers…

Ted Ings2 min read

BDC and Marketing

Are You Ready for Successful BDC Pay Plan Ideas?

Developing the right pay plan is a critical component of setting up both the dealership and BDC up for success. However, more often than not the pay plan is an unintentional afterthought, which in…

Ted Ings5 min read

F&I

Avoid Bottlenecks by Introducing F&I Early

Remember back to the time you bought your first car from a dealership. You had the needs assessment, the product demonstration, and the sales pitch, but they look very different from what happens…

Ted Ings2 min read

Sales

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. Finally, after weeks, you find it. It’s right there…

Ted Ings2 min read

Wellness

Develop a Dog-Friendly Dealership Environment

We’ve all seen the Subaru TV commercials featuring the Barkley’s, guaranteed to capture your eye and your heart. And just last year, Nissan created a one-off Nissan Rogue that garnered a bunch of…

Ted Ings2 min read

Industry Leaders

Garry House is a Power House in the Automotive Industry!

Does Your General Manager Have a GPS? An Interview with Garry House His unique perspective paired with his vast experience is an undeniable force when it comes to grooming talent for the Dealer…

CPI3 min read

Leadership

Do Customers Take Notice If You Are Confident?

There’s absolutely no question that fitness and intentionally starting your day off right helps you feel good and look great. But if you’re like most people, your self-image could use improvement. In…

Ted Ings2 min read

Leadership

Tom Brady vs. The Service Manager

Before you can be an effective leader, you have to think like one. So I'd like to make the connection between the mindset of Tom Brady, as leader of the AFC Champion New England Patriots, entering…

CPI2 min read

BDC and Marketing

"Cost" and "BDC" are two words that do not go together

… Though they seem to be common within the retail auto industry. Where Dealer Principals, GM’s and BDC managers are scratching their heads trying to figure out how a “Business Development Center”…

Ted Ings3 min read

BDC and Marketing

The Research-Obsessed Consumer in Automotive

There’s always one person in your circle of friends that research every little detail, it might even be you. A recent Think with Google report explains it using a restaurant as the example. Your group…

Ted Ings2 min read

Customer Experience

Say "Thank You" to Each and Every Customer

According to the Autotrader Car Maintenance and Repair study, just 30 percent of car owners get their vehicle serviced at a dealership. Even more astounding (and painful) is that just 17 percent are…

Ted Ings2 min read

Sales

Creating Your "Evidence Manual"

Who needs an Evidence Manual? Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points. Jonathan Overton (@urduecksalesguy) of…

Ted Ings4 min read

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