Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.
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Service Drive
These practical ideas aren’t new - they’re just effective. Time and Money! How you ask me to spend or invest both will determine my willingness to continue shopping at your facility. So here are some…
CPI3 min read
Service Drive
Automotive trainers aren’t always the most engaging bunch, are they? It’s usually session after session sitting in rows of chairs, sipping hotel coffee and eating day-old pastries. Their purpose is to…
CPI2 min read
Service Drive
Many of today’s car buyers want a different dealership experience. The hard-nosed sales tactics, tough negotiations, and a disjointed in-store experience creates an unfriendly environment. Customers…
CPI3 min read
Service Drive
Autotrader published a study, the Maintenance & Repair Study, in 2016. For the automotive service industry, some very telling facts come to light in its pages. Less than one in three car buyers visits…
CPI2 min read
Service Drive
Service advisors are like athletes, there’s an expected performance level to stay a professional. Also, a service advisor has hot streaks and slow periods, just like most athletes do. When a service…
CPI2 min read
Service Drive
For a process to be successful, you’ll need to make commitments and consistently meet them. This is true throughout the dealership. Getting your service department process to that point takes a lot of…
CPI2 min read
Service Drive
The service walk-around is complete. The customer has joined the service advisor as they’ve peeked and prodded around their car in the service drive. It’s been interactive with the advisor involving…
CPI2 min read
Service Drive
Advertising campaigns focus on new models released and special limited-time offers. Car manufacturers target new vehicle sales heavily, and that’s what most people expect. Every carmaker wants to grab…
CPI1 min read
Service Drive
An elderly lady drives her 10-year-old car into the service drive. The corners of the bumpers are lightly scuffed, the rims have curb rash, and the odometer has a third of the average miles for a car…
CPI1 min read
Service Drive
"You will be satisfied." This is the credo that governs the Tasca family dealerships in New England, that achieve success by consistently satisfying customers. Early in his career, founder Bob Tasca…
CPI3 min read
Service Drive
“I’ve been doing it this way for 25 years! I know how to sell and there’s nothing new you can tell or show me!” I’m sure you’ve heard this or something like it. There will always be those who don’t…
CPI1 min read
Service Drive
Motivational speakers would have you believe that simply putting your head down and working hard is the best way to become your best self. While there’s something to be said for work ethic as a…
CPI2 min read
Service Drive
It isn’t a statistic that gets tracked, but service managers spend more time at their desk each day than among their staff and customers. Look in the service department at any dealership, you’ll find…
CPI1 min read
Service Drive
You look in a mirror every morning. It's simply designed simply to allow us to see ourselves as others see us. “Mirror Imaging” is a way beyond hot concept that requires you to set aside, for a…
CPI2 min read
Service Drive
You experienced the symptoms the last time you bought a new vehicle. Before then, you hardly ever saw one on the road, but now it seems like almost everyone is driving a car like yours. Or maybe it…
CPI1 min read
Service Drive
“I’ve been doing it this way for 25 years! There’s nothing new you can tell or show me!” I’m sure you’ve heard this or something like it. There will always be those who don’t think they need training…
CPI1 min read
Service Drive
It’s common for service customers to make requests to which we simply reply, “Yes, we can!” We do it without thinking, and then the day suddenly turns hectic and the time just seems to slip away. But…
CPI1 min read
Service Drive
Why not commit to improving the way you treat customers on a daily basis? Here are just a few items that can help you resolve to improve your customer’s retail experience: Service Department: Treat me…
CPI1 min read
Service Drive
Stop making these 15 sales excuses that are holding you back. What’s the daily "excuse count" at your retail dealership?, In other words, the daily opportunities that have avoided your CRM system or…
CPI2 min read