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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

Ted Ings' Playbook

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Customer Experience

Earn Trust, Build Confidence With a Handshake

The Handshake Isn’t Dead: Why Your Dealership Should Practice It With mile-long contracts and lawyers on the payroll, it may be hard to believe the handshake holds much relevance anymore. But it does…

Ted Ings3 min read

Technology

Only 3% of Technicians Know How to Work on Electric Vehicles

Electric vehicles are here, but there’s no one to fix them Consumers are desperate for electric vehicle repair but can’t find it. A recent study found only 3% of automotive technicians know how to…

Ted Ings4 min read

Sales

How Napoleon Hill Changed My Life

Bear with me for a few moments and let me show you some simple steps to achieving your dreams and closing the deal of a lifetime. For the past 30 years or so, my life has been dedicated to helping…

Ted Ings6 min read

Sales

The Ultimate Guide to a Dealership "Power Meeting"

Are Your Sales Meetings a Snooze? Just like the power nap, a "power meeting" can have the same positive effects on your sales consultants. Knowing that the traditional Saturday morning meeting can be…

Ted Ings4 min read

BDC and Marketing

What is the True Value of Your OEM's Digital Marketing?

Just like any other vendor, your OEM is continuously asking you to sign up for marketing programs through their third-party firms. Before you do take the time to sign up for one of their many…

Ted Ings4 min read

Service Drive

Is the Flat Rate System Really the Best Pay Plan?

Flat rate, the pay scale where technicians are paid by the job, has been the industry standard for many years. Most shops choose the system as opposed to compensating their technicians hourly. But are…

Ted Ings3 min read

BDC and Marketing

Top Reasons to Say "Thank You" and Ask for Referrals

Purchasing a vehicle is often the second largest purchase a customer makes in their lifetime. Yet on the dealership level, we tend to become numb to it as if it were a simple, transactional purchase…

Ted Ings4 min read

BDC and Marketing

Contrary to Popular Belief, The Customer Isn't Always Right

In any type of retail business, whether it be automotive or fast food, employees are told the customer is always right. Well, today, I’m here to tell you that simply isn’t true. There are many…

Ted Ings4 min read

Sales

Cars Don’t Have to Come from Vending Machines

You do not need to pull cars out of a vending machine to offer a world-class experience that is in alignment with today’s buyer. There are several other solutions within reach on the dealer level that…

CPI6 min read

BDC and Marketing

Top Reasons Dealerships Need to Provision Telephone Lines

You've spent $600+ on average to acquire a new customer. Yet most of us overlook a key piece of information when reviewing the reports: "Where exactly did the customer come from?" The answer is…

Ted Ings5 min read

BDC and Marketing

BDC Training: “What’s Your Best Price?”

For more information, contact Ted Ings, Executive Director and Customer Experience Expert, CX One of the common themes in our industry is to throw the new hire to the wolves. Also known as the "sink…

CPI8 min read

Leadership

Read to Succeed with Ted Ings’ Fall Reading List

You have to read to succeed. There are no if’s but’s or maybe’s about it. Reading is one of the key components to succeeding, and what better time to flex your brain muscles than during the long cold…

Ted Ings5 min read

People

Top Five Hiring Mistakes to Avoid at Retail Auto Dealerships

If hiring were easy our industry would be able to retain its talent and we would all be on top of our game. However, the truth is that hiring is not easy in the auto industry, noting that our industry…

CPI6 min read

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