Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.
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BDC and Marketing
It happens to everyone working in content creation and social media: you run out of things to say. You’ve already written about everything on your content list. The well has run dry. When it happens…
Ted Ings2 min read
BDC and Marketing
Business Development Centers are nothing new to the retail auto industry The conversations, however, surrounding “what is BDC?” continue to evolve with new omnichannel opportunities. Conversations…
Ted Ings8 min read
BDC and Marketing
Having a BDC can be an invaluable asset to the dealership if it is set up for success. Where the Agents are contributing to the bottom line by effectively managing the inbound leads, equity lists, OEM…
Ted Ings4 min read
BDC and Marketing
Developing the right pay plan is a critical component of setting up both the dealership and BDC up for success. However, more often than not the pay plan is an unintentional afterthought, which in…
Ted Ings5 min read
BDC and Marketing
… Though they seem to be common within the retail auto industry. Where Dealer Principals, GM’s and BDC managers are scratching their heads trying to figure out how a “Business Development Center”…
Ted Ings3 min read
BDC and Marketing
There’s always one person in your circle of friends that research every little detail, it might even be you. A recent Think with Google report explains it using a restaurant as the example. Your group…
Ted Ings2 min read
BDC and Marketing
Dealers want to convert their leads better. That’s according to the 2018 State of Automotive Marketing Report published by 9Clouds. Of more than one hundred dealers surveyed for the report, the number…
Ted Ings2 min read
BDC and Marketing
“Good Luck!” We hear it all the time. It’s a phrase used to wish people well in their efforts. But there’s another way to look at luck that may help you approach success more effectively. Maybe you’ve…
CPI2 min read
BDC and Marketing
You can do everything right for the customer, from the introductory handshake through to delivery and follow-up. Everything seems perfect…until they leave a scathing review online. It comes totally…
CPI1 min read
BDC and Marketing
A recent study of the car buyer’s journey shows that 88 percent of car shoppers use the internet for their research. On average, a car shopper will spend nearly nine hours looking at various websites…
CPI2 min read
BDC and Marketing
It’s never too late to embrace something that works. A Rosenberg, Texas Kia dealer, Virgil Skinner, had used his personal Facebook profile to connect with customers. But when he created a Facebook…
CPI1 min read
BDC and Marketing
It used to be the only way to find the right car for your needs was to visit dealership after dealership. Hours spent in showrooms, a handful of test drives, and the best-price sales pitch was all…
CPI2 min read
BDC and Marketing
When you’re in the research portion of your buying journey, where do you start? Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials…
CPI2 min read
BDC and Marketing
Is it an online marketplace for vehicles? Most certainly, it is. But most dealership websites are monotonous; they have the depth of a kiddie pool. New visitors to the website arrive from various…
CPI2 min read
BDC and Marketing
When you give someone the power to give their honest opinion without consequence, you get the truth. It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that…
CPI2 min read
BDC and Marketing
A Facebook Live feed is one of the most engaging tools in the world right now. At the end of 2017, 1.4 Billion people worldwide were considered daily users of the leading social media platform. OEMs…
CPI2 min read
BDC and Marketing
Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive…
CPI2 min read
BDC and Marketing
Effective communication plays a pivotal role in the customer relationship, especially in the automotive industry. It’s recognized as an area that requires improvement by some of the biggest names in…
CPI2 min read
BDC and Marketing
Online lead generation companies focus on turning outlier sales prospects with bad credit into deliveries for your dealership. But according to Wells Fargo & Co. reports, the subprime bubble is…
CPI2 min read
BDC and Marketing
In an effort to lead the industry in the delivery of cutting-edge content, the Center for Performance Improvement announced today the release of the "Tip of the Day”. The "Tip of the Day” provides…
CPI1 min read
BDC and Marketing
What specific books do the top auto dealership leaders and managers recommend right now? Get Your #AutoRetail on with Our Fall 2017 Book List! To find out, I reached out to Dealer Principals and key…
CPI3 min read