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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

Service Drive in Inner Circle News

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Service Drive

Why Don’t the Training Results Last?

Picture it now: the service manager, service advisors, and the rest of the front-end service team have just completed an intense training session. The difference is palpable. There’s a fire in their…

Ted Ings2 min read

Service Drive

Top 5 Ways to Hire Rockstar Automotive Technicians

It’s no secret there’s an industry-wide shortage of automotive technicians. These 5 strategies will help your shop beat the drought by hiring the best in the business. Firestone Complete Auto Care has…

Ted Ings4 min read

Service Drive

How F&I and Service Can Help Each Other

Two departments that seem worlds apart are service and the F&I office. One deals with vehicle financing during the sale and the other only comes into play months later, right? As automotive…

Ted Ings2 min read

Service Drive

Where Should You Greet a Service Customer?

A friendly and efficient walk-around is undoubtedly a best practice in the service drive. The service advisor should greet the customer with a smile, welcome the customer by name, and be genuinely…

Ted Ings2 min read

Service Drive

The Sales Meeting Your Service Department Should Have

Dealership service department door rates are averaging beyond $175 per hour - or more. A technician with 100% productivity generates $1,000 + of revenue per day in labor alone, and some technicians…

Ted Ings1 min read

Service Drive

Earn Loyalty with a Sales to Service Handoff

Imagine you have a major appliance like a washing machine that’s stopped working. It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture…

Ted Ings2 min read

Service Drive

Master the Five-Point Walk-Around

Both the sales floor and the service drive emphasize a walk-around process. It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain…

Ted Ings2 min read

Service Drive

Start a Conversation about Tires

Every vehicle has them. Those black and round rubber rings are mounted on every rim that rolls out the dealership’s doors. And, in more than 87 percent of cases, it’s the last time the dealership will…

Ted Ings2 min read

Service Drive

Five Questions to Ask on a Service Walk-around

A service walk-around is undoubtedly the best tool a service advisor can use to increase sales at write-up. The benefits carry throughout the service visit, opening the door to estimate sales and…

Ted Ings2 min read

Service Drive

Tire Inspections: Have You Invited The Customer to Participate?

A service walk-around should be performed on every vehicle in the service drive. The customer should be asked to participate, but how do you know when you’re doing it right? When the customer kneels…

Ted Ings2 min read

Service Drive

Value Building Service Strategies

Customer satisfaction and enhanced profitability are two reasons to incorporate a formalized service process at your dealership. So how do you get started? Your service process should begin exactly…

Ted Ings3 min read

Service Drive

The Importance of a Service Walk-Around (WITH Your Customer)

Consistency needs to be a cornerstone of any business if you want to succeed. In customer service, in the application of company policy, in training methods and sales techniques, consistency is a…

Ted Ings4 min read

Service Drive

5 Tips to Effectively Use the Service Maintenance Menu

Most customers don’t have a clue about proper vehicle maintenance. At best, they know to change their oil every few thousand miles. If you don’t use a service menu to remind these individuals of the…

Ted Ings3 min read

Service Drive

Communicate Effectively in Service with … Snapchat?

The dealership service experience doesn’t end when the customer picks up their vehicle from the cashier. For the next three to six months, the service department needs to communicate with their…

Ted Ings2 min read

Service Drive

Service Advisor Training is a Process That’s Never Done

Imagine getting trained to sell, then being left to do your job for years and years. It doesn’t sound like the way to grow and improve, does it? Your product has changed significantly, and the way to…

Ted Ings2 min read

Service Drive

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. But lately it has plateaued, maybe even started slipping. General Managers and Dealer Principals want to see continual growth…

Ted Ings1 min read

Service Drive

Disable Discounting in the Service Drive

Pick up one of the flyers from your local newspaper. Find an item that looks like a great deal. Compare its sale price with the small-print retail price at the bottom of the ad. Now imagine going to…

Ted Ings2 min read

Service Drive

Every Customer Wants This Answer

"What's in it for me?” In sales, it’s critical that you answer this question. A famous sales quote says, “Customers don’t care how much you know until they know how much you care.” Showing customers…

Ted Ings2 min read

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