Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.
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BDC and Marketing
Let’s be honest, fixed ops doesn’t get a whole lot of love online. Most dealership landing pages are awash in new car promotions, while the service and parts departments are relegated to an…
Ted Ings3 min read
BDC and Marketing
The coronavirus pandemic has forever altered the retail landscape. Among the long-term changes, automotive retailers have invested in contactless ways for customers to shop and have their vehicles…
Ted Ings5 min read
BDC and Marketing
Vehicle software problems are on the rise, will you survive the digital age? Modern electronics and computer controls have made possible the reliable, efficient vehicles of today. But, as with any…
Ted Ings3 min read
BDC and Marketing
Whether we love them or hate them, customer reviews are here to stay, which can make or break the dealer. More often than not, though, for those who do not capture the same volume of reviews as their…
Ted Ings6 min read
BDC and Marketing
Every dealer has a brand. But not every dealer has a modern brand strategy. A strategy that assists the dealer in setting themselves apart from the competition. Having to do with everything from the…
Ted Ings7 min read
BDC and Marketing
Just like any other vendor, your OEM is continuously asking you to sign up for marketing programs through their third-party firms. Before you do take the time to sign up for one of their many…
Ted Ings4 min read
BDC and Marketing
Purchasing a vehicle is often the second largest purchase a customer makes in their lifetime. Yet on the dealership level, we tend to become numb to it as if it were a simple, transactional purchase…
Ted Ings4 min read
BDC and Marketing
In any type of retail business, whether it be automotive or fast food, employees are told the customer is always right. Well, today, I’m here to tell you that simply isn’t true. There are many…
Ted Ings4 min read
BDC and Marketing
You've spent $600+ on average to acquire a new customer. Yet most of us overlook a key piece of information when reviewing the reports: "Where exactly did the customer come from?" The answer is…
Ted Ings5 min read
BDC and Marketing
For more information, contact Ted Ings, Executive Director and Customer Experience Expert, CX One of the common themes in our industry is to throw the new hire to the wolves. Also known as the "sink…
CPI8 min read