Sales and F&I
Digital Showroom
People no longer drive from dealership to dealership looking for a car. They go online, find the vehicle they want, then come in to buy it. If you're not at the top of Google's search results, you don't exist.
Who it's for
- Dealership management
- Internet sales
- Marketing
Format
Hands-on, in your dealership
Make Google work for you
Customers have made their choice, or at least narrowed it down, before they set foot in your showroom. Reaching them takes a well-designed website, active social media, sound SEO and fresh content. Without the right help that's overwhelming. CPI has done the legwork on what digital marketing success requires, and this course shares it with your team.
Made for the automotive industry
Most digital marketing courses are generalized. This one is built for dealerships. You get the information you need and nothing you don't, without leaving the store. When you're ready to put your strategy to work, CPI is right by your side.
A sample from the curriculum
From CPI's Tip of the Day
Capture Local Shoppers with the Right Content
Getting customers in the door is the biggest challenge today, and more buyers than ever are ready to buy right away. For retail purchases, including cars, an earlier Google Shopping study found that 1 in 3 people wanted to get the item the same day.
Being found is about having your content in the right place: found first by Google, then by the customer. The same study reported that mobile searches for “near me” had grown over 3X in two years. That's an opportunity for every department in your store, not just sales.
Your website needs articles that use the words people actually search. Someone after a truck might type “Ford F-150 for sale near me.” An eco-minded shopper might search “fuel efficient cars for sale near Columbus, OH.” Working those phrases in naturally takes effort. One customer who finds you that way makes it worth it.
Metric-driven sustainment
The training doesn't end when the class does. CPI keeps working with your team after training, with regular follow-up, so the skills stick.
Full 100% guarantee
CPI stands behind every facilitated program with a full 100% guarantee. Ask us for the details.
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Digital Showroom
Bring this program to your team.
Tell us about your store and your people, and Ted Ings, our Executive Director, will get back to you.
Quick question first?Ask Genius(opens Fixed Ops Genius in a new tab)