What Do You Do for the Research Obsessed Consumer?

In your group of friends, there’s always one who researches everything to death. It holds true whether booking a hotel or restaurant reservation, buying a car, or getting a vehicle serviced.

A recent Think with Google report explains it using a restaurant as the example. Your group decides on a restaurant and makes a reservation. But that one friend goes further, reading every review, looking through the menu online, and checking out their social pages. From house specials to pricing and foodie pics, they delve into every detail. They’re known as the ‘research-obsessed consumer’.