Skip to content
, home

Sales

The 8 Competencies of Relationship Selling

Center for Performance Improvement

2 min read

If you spent merely fifteen extra minutes each day gaining one new sales idea or sharpening a sales skill, within a few years you would become an industry leader.

Did you know that?

It’s the premise behind Relationship Selling.

Sales excellence is acquired one skill at a time. As you grow your knowledge base, you will gain self-mastery.

"Relationship Selling is defined as professional behavior, applied to the cultivation of relationships which generate profitability for you, your company and profitability for the person who decided to do business with you."

The original Relationship Selling, written by Jim Cathcart, the author of The Acorn Principle: Know Yourself, Grow Yourself, has been published in Japanese, Chinese and Finnish and is currently taught by businesses and universities around the world.

The Relationship Selling Philosophy is:

"Business should be practiced as an act of friendship, rather than merely as a process of negotiation. It is about connecting with people profitably, not merely persuading them to buy."

The 8 Competencies of Relationship Selling are:

  1. Prepare to sell: Build and sustain sales readiness.

  2. Target the right prospects: Identify who, how and when to make contact.

  3. Connect with the person: Establish truthful communication and build trust.

  4. Assess the needs: Understand the needs of the person and their situation.

  5. Solve the main problem: Cause the person to experience the value you bring.

  6. Assure satisfaction: See that the customer remains satisfied with their decision.

  7. Manage your sales potential: Lead, motivate and grow yourself.

For further information on Relationship Selling, contact the Carthcart Institute.

The Acorn Principle: Know Yourself, Grow Yourself By Jim Cathcart Buy on Amazon

Still have a question about this?Ask Genius(opens Fixed Ops Genius in a new tab)

From Inner Circle News

More on Sales

Sales

Who Needs Training at Your Dealership?

The Peter Principle states that in a hierarchy people tend to rise to “their level of incompetence.” This basically means that as people are promoted they become less and less effective because…

Ted Ings6 min read

Sales

The Fortune is in the Follow-up!

Do you want to outperform the competition and be the top salesperson or service advisor in your company? Or better yet in your industry? One, simple step could be the move that pushes you over the top…

Ted Ings5 min read

Sales

Reduce the Friction-Factor in Doing Business

If you want to make long term connections with your customers and build brand loyalty, you need to learn to speak their language. It sounds easy enough, but every customer is unique and you need to…

Ted Ings5 min read

Cookie details
Strictly necessary cookies
NameSet byPurposeKept for
cpi-consentCPI (stored in your browser)Remembers your cookie preferences12 months
cpi-toolkit-walk-around-v1CPI (stored in your browser)Keeps a walk-around checklist you are filling in on this deviceUntil you clear it
sb-…-auth-tokenCPI (staff only)Keeps CPI staff signed in to the site's admin; never set for visitorsUntil sign-out
YouTube (privacy-enhanced)GooglePlays a video, only after you press playSet by YouTube
Cookie details
Analytics cookies
NameSet byPurposeKept for
_gaGoogle AnalyticsTells one visit from another13 months
_ga_6CBS2WS4HGGoogle AnalyticsKeeps track of the current visit13 months

More in our privacy policy.