Boosting Accessories is a Storewide Effort

You’re selling enough accessories” said no OEM ever.

There’s always a push to increase accessory sales from district parts managers. It’s a booming industry on the aftermarket side, and OEMs want to capture a larger part of the $216 billion-dollar market.

With the aftermarket industry growing at a rate of 8 percent annually, according to SEMA, there’s a huge payoff if dealerships can drive sales. 

Wondering how each dealership department can help sell accessories? It’s quite easy, no matter where you sit.