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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

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Sales

The 8 Competencies of Relationship Selling

If you spent merely fifteen extra minutes each day gaining one new sales idea or sharpening a sales skill, within a few years you would become an industry leader. Did you know that? It’s the premise…

CPI2 min read

Technology

How Hybrid Vehicles Work: An Easy Guide for your Service Team

In the past, shops located in the middle of the country could go years without seeing a Toyota Prius or Honda Insight. But things have changed, and hybrid vehicles are no longer relegated to the…

Ted Ings3 min read

Leadership

Lessons from the Geese

The Power of Encouragement. “People who share a common direction and sense of community can get where they are going faster and easier because they are traveling on the thrust of one another.” In the…

CPI1 min read

Service Drive

Your Technician Shortage Is Not a Good Excuse

Across the United States, there’s a technician shortage. From New York City to Los Angeles, Fargo to Albuquerque, dealerships are scrambling to fill empty workbenches with experienced technicians…

CPI2 min read

Sales

Selling Accessories Isn’t Just for Parts Departments

“You’re selling enough accessories,” said no OEM ever. There’s always a push to increase accessory sales from district parts managers. It’s a booming industry on the aftermarket side, and OEMs want to…

CPI2 min read

Sales

What Dealers Can Do in a Diminishing Passenger Car Market

General Motors announced Monday that it planned to idle five car factories in North America and cut roughly 14,000 jobs in a bid to trim costs. Spurred by low gasoline prices, Americans are snapping…

CPI2 min read

BDC and Marketing

Increase Organic Leads in One Simple Step

Dealers want to convert their leads better. That’s according to the 2018 State of Automotive Marketing Report published by 9Clouds. Of more than one hundred dealers surveyed for the report, the number…

Ted Ings2 min read

Industry Leaders

Case Study: Galpin Ford's Mission and Core Values

When was the last time you read a book on organizational leadership or culture change? Are you still operating your business on strategies that we’re employed when your grandfather owned the…

CPI3 min read

BDC and Marketing

LUCK = Labor Under Correct Knowledge

“Good Luck!” We hear it all the time. It’s a phrase used to wish people well in their efforts. But there’s another way to look at luck that may help you approach success more effectively. Maybe you’ve…

CPI2 min read

People

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic. CPI scratched the surface in a previous article, Where Are All the Women in Automotive? With less than a quarter…

CPI3 min read

F&I

Integrity-based Selling helps you Sleep Like a Baby

For those who choose to make a living dishonestly, no sleeping pill will erase the negative feelings that remain…. Far too many F&I departments are still trying to swindle or deceive customers in…

CPI1 min read

Sales

7 Secrets of a GREAT Sales Meeting

In the retail automotive business, successful sales managers determine a specific reason for every sales meeting based on a need or expressed desire While informational meetings explain the latest…

Ted Ings3 min read

F&I

The New World of F&I: Selling with Integrity

As we noted in the previous article, focus groups have given a glimpse into exactly what customers want in the F&I office. At the core, car buyers want to know they can trust the F&I office. Isn’t…

CPI3 min read

Service Drive

Can Dealerships Capitalize on Starbucks Mentality?

Understanding Starbucks Coffee Company's simple strategies will make your entire dealership more profitable ... Ahhh. ... It's autumn and the distinct aroma of pumpkin spice latte has returned to a…

CPI4 min read

Sales

Are Salespeople Actually Actors? Should They Use a Script?

Actors are just highly compensated salespeople. If they’re good, they sell you on a character and you buy it! All actors use words that someone else wrote. Like the pro’s, you need to practice enough…

CPI2 min read

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