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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

All articles

327 articles

Customer Experience

How To Be One of the World's Most Admired Companies

Following this one simple rule could have customers lining up at your door. I recently chose a new vendor for my inspirational t-shirt designs. The price was good and the system was easy to use. I…

Jeff Crume4 min read

Leadership

How Can YOU Hit a Target You Do Not Even Have?

Written goals and goal setting will allow you to accomplish more of what you want to accomplish…FASTER…than not having and writing your goals. Written goals create that internal, burning desire that…

CPI1 min read

Sales

Carl Sewell: The 10 Commandments of Customer Service

Editor's note: Please be sure to read the June 5, 2017 article in Automotive News on legendary car dealer Carl Sewell: http://www.autonews.com/article/20170605/OEM02/170609942/car-dealer-carl-sewell-l…

CPI2 min read

Service Drive

Keeping Service Commitments is Vital to Success

It’s common for service customers to make requests to which we simply reply, “Yes, we can!” We do it without thinking, and then the day suddenly turns hectic and the time just seems to slip away. But…

CPI1 min read

Sales

Don't Be a "Nope Dope"

These mini-monstrosities of rude, weak and unclear responses to strangers’ questions come out of most persons’ mouths almost instinctively, every single minute of every single day. What about you?…

CPI1 min read

Service Drive

“He's JUSTA Stroker Who Will Waste My Valuable Time”

Stop making these 15 sales excuses that are holding you back. What’s the daily "excuse count" at your retail dealership?, In other words, the daily opportunities that have avoided your CRM system or…

CPI2 min read

Sales

Topple The Tower

Remove barriers to facilitate open commerce and communication. Listen up, King Tut. So sorry to break the news to you, but the days of the Sales Tower, the Pyramid without Geezers, the Tower of…

CPI2 min read

Sales

The Psychology of Sitting Down

Many companies miss out on a golden opportunity to build rapport and increase value during the fact-finding process because they insist on having salespeople stay "out on the lot" until the customer…

CPI2 min read

Sales

Are You Truly Customer-Focused?

Just how prepared are you to stick with your customer and stay solely focused on them until they leave? Are you ready to make a proactive decision today to put the customer in front of you first? It…

CPI2 min read

Sales

Accountability is Not a Dirty Word

One of the main reasons for failure in any organization is that senior management isn’t willing to hold sales managers accountable. Once a system, of any type, is in place and numbers begin to come…

CPI1 min read

Sales

Seven Secrets Of A Great Sales Meeting

Secret #1: Make your sales and staff meetings a priority. When you call a meeting, do you: -Have a plan? - Strive to make the meeting fun and interactive? - Allow some to attend while others deal with…

CPI3 min read

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