Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.
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BDC and Marketing
When you give someone the power to give their honest opinion without consequence, you get the truth. It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that…
CPI2 min read
BDC and Marketing
A Facebook Live feed is one of the most engaging tools in the world right now. At the end of 2017, 1.4 Billion people worldwide were considered daily users of the leading social media platform. OEMs…
CPI2 min read
BDC and Marketing
Vehicles have advanced by leaps and bounds. New vehicles have smartphone integration with Apple CarPlay and Android Auto, available Wi-Fi hotspots, and some of the most amazing and massive capacitive…
CPI2 min read
BDC and Marketing
Effective communication plays a pivotal role in the customer relationship, especially in the automotive industry. It’s recognized as an area that requires improvement by some of the biggest names in…
CPI2 min read
BDC and Marketing
Online lead generation companies focus on turning outlier sales prospects with bad credit into deliveries for your dealership. But according to Wells Fargo & Co. reports, the subprime bubble is…
CPI2 min read
BDC and Marketing
In an effort to lead the industry in the delivery of cutting-edge content, the Center for Performance Improvement announced today the release of the "Tip of the Day”. The "Tip of the Day” provides…
CPI1 min read
BDC and Marketing
What specific books do the top auto dealership leaders and managers recommend right now? Get Your #AutoRetail on with Our Fall 2017 Book List! To find out, I reached out to Dealer Principals and key…
CPI3 min read