Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.
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People
Let’s talk about the importance of building real relationships with your female consumers. Building trust with your female consumer base is essential when it comes to referrals and their desire to…
CPI2 min read
People
It’s a new series from customer experience expert, Katie Mares. In this five-part series, Katie gives tips on how to tailor the in-dealership experience to the real decision-makers in automotive…
CPI3 min read
People
Editor's note: This is the second in a series, entitled "The Decision Maker." Without a thorough understanding of the female consumer, you won't be able to personalize and tailor the experience you…
CPI2 min read
People
In the automotive service industry, the workday is typically full - from bell to bell. Daily tasks involve stressful situations such as dealing with irate customers, working through scheduling…
CPI2 min read
People
In the automotive industry, like any other, replacing good staff is a problem. The 2017 NADA Workforce Study indicates the total employee turnover in dealerships increased year over year by 3 points…
CPI2 min read
People
If you’re a veteran of the car business then you understand that customers expect and prepare for the experience of dealing with the finance manager. For most, it’s nothing more than a necessary evil…
CPI1 min read