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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

All articles

327 articles

Service Drive

5 Tips to Effectively Use the Service Maintenance Menu

Most customers don’t have a clue about proper vehicle maintenance. At best, they know to change their oil every few thousand miles. If you don’t use a service menu to remind these individuals of the…

Ted Ings3 min read

Sales

How Do You Become a People Expert?

If you are to become what is expected of a top sales professional, you’ll need to become a people expert. To do that you must first be able to identify different personality types. Personality…

Ted Ings2 min read

Service Drive

Communicate Effectively in Service with … Snapchat?

The dealership service experience doesn’t end when the customer picks up their vehicle from the cashier. For the next three to six months, the service department needs to communicate with their…

Ted Ings2 min read

Sales

How Do You Topple The Tower?

Do you want your managers sitting in their comfy offices, only venturing out every now and then to ensure that the minions are working hard, and more importantly, haven’t forgotten their place in the…

Ted Ings5 min read

People

Mary Barra: A Historic Choice To Lead

Mary Barra, Chairman and Chief Executive of GM is the first female CEO of a major global automaker, 34 years after she had started working at the company as an 18-year-old. Here she shares her life…

CPI4 min read

Service Drive

Service Advisor Training is a Process That’s Never Done

Imagine getting trained to sell, then being left to do your job for years and years. It doesn’t sound like the way to grow and improve, does it? Your product has changed significantly, and the way to…

Ted Ings2 min read

F&I

Pack a Punch with Protection Product Presentations

Anyone who’s bought a car from a dealership or worked in an auto sales department can identify with “The Box”. The sales agreement has been signed. The next step is to visit the F&I office, also known…

Ted Ings2 min read

Service Drive

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. But lately it has plateaued, maybe even started slipping. General Managers and Dealer Principals want to see continual growth…

Ted Ings1 min read

Sales

The Great OEM Training Scandal?

The end of the month frenzy is not limited to whether or not your dealer will hit the sales objective - as the infamous online OEM training courses are due. Knowing that if your dealer does not…

Ted Ings7 min read

Customer Experience

What Customers Say About FFV - Fixed First Visit

“Was your concern fixed on this visit?” Manufacturers and dealers, listen up! There’s a message coming at you from your customers…but it might not be one you’ll be happy to hear. It’s a common…

Ted Ings2 min read

Customer Experience

‘Customer Satisfaction Surveys Are Dead’

The District Manager has just left the GM’s office. He calls a meeting for his management team and gives them the breaking news: “Customer Satisfaction Surveys are dead!” The OEM has decided to stop…

Ted Ings2 min read

Sales

“The Convenience Revolution” Has Arrived. Are You Ready?

These days, when people need a ride, they pull out their smartphone and request a Lyft. And, as if that wasn’t easy enough, they expect the driver to be there in mere minutes. There’s no waiting…

Ted Ings4 min read

BDC and Marketing

Top Reasons Your BDC Does Not Hit Their Goals

Having a BDC can be an invaluable asset to the dealership if it is set up for success. Where the Agents are contributing to the bottom line by effectively managing the inbound leads, equity lists, OEM…

Ted Ings4 min read

Sales

What “I’m Just Looking” Actually Means

It takes a thick-skinned person to work in the retail automotive industry. Dealing with rejection is a normal part of life when you’re selling cars, working the business office, or manning the service…

Ted Ings2 min read

People

Are You Hiring Employees or Team Members?

We’ve all had an experience interacting with someone who makes it obvious they don’t want to be where they are. They’re in it for the paycheck; simply a warm body to fill a role. As a complete mirror…

Ted Ings1 min read

Service Drive

Disable Discounting in the Service Drive

Pick up one of the flyers from your local newspaper. Find an item that looks like a great deal. Compare its sale price with the small-print retail price at the bottom of the ad. Now imagine going to…

Ted Ings2 min read

Service Drive

Every Customer Wants This Answer

"What's in it for me?” In sales, it’s critical that you answer this question. A famous sales quote says, “Customers don’t care how much you know until they know how much you care.” Showing customers…

Ted Ings2 min read

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