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Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

All articles

327 articles

BDC and Marketing

Are You Ready for Successful BDC Pay Plan Ideas?

Developing the right pay plan is a critical component of setting up both the dealership and BDC up for success. However, more often than not the pay plan is an unintentional afterthought, which in…

Ted Ings5 min read

F&I

Avoid Bottlenecks by Introducing F&I Early

Remember back to the time you bought your first car from a dealership. You had the needs assessment, the product demonstration, and the sales pitch, but they look very different from what happens…

Ted Ings2 min read

Sales

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. Finally, after weeks, you find it. It’s right there…

Ted Ings2 min read

F&I

How to Defuse the F&I Struggle at Your Dealership

Many customers enjoy getting a new car, but none look forward to dealing with the finance and insurance (F&I) department. Most buyers feel like they’re about to get into a boxing ring when they step…

CPI3 min read

Leadership

Ted Ings’ Playbook: 10 Rules of Success

It is no secret why successful sales consultants are at the top of their game leading the pack at their retailer. They know how to both find and navigate new sales opportunities making the most out of…

Ted Ings10 min read

Wellness

Develop a Dog-Friendly Dealership Environment

We’ve all seen the Subaru TV commercials featuring the Barkley’s, guaranteed to capture your eye and your heart. And just last year, Nissan created a one-off Nissan Rogue that garnered a bunch of…

Ted Ings2 min read

Sales

Why Do People Buy from You?

Trust is a fundamental cornerstone of any relationship. Whether it is with your family, friends, boss, employees, or customers, a successful relationship needs to be built on a strong foundation…

Ted Ings5 min read

Wellness

Ted Ings' Winter "Read to Succeed"

Exercise builds the body and reading builds the mind. In the same way that you go to the gym to have a healthier body, you need to read to have a healthier brain. Some of the benefits of reading are…

CPI5 min read

Industry Leaders

Garry House is a Power House in the Automotive Industry!

Does Your General Manager Have a GPS? An Interview with Garry House His unique perspective paired with his vast experience is an undeniable force when it comes to grooming talent for the Dealer…

CPI3 min read

Leadership

Do Customers Take Notice If You Are Confident?

There’s absolutely no question that fitness and intentionally starting your day off right helps you feel good and look great. But if you’re like most people, your self-image could use improvement. In…

Ted Ings2 min read

Service Drive

Top Three Reasons to Advertise Technician Certification

Nearly half of all customers value certification, the problem is, they don’t know if their technician is certified. Dealerships not promoting employee credentials are to blame. A recent study found…

Ted Ings3 min read

Leadership

Tom Brady vs. The Service Manager

Before you can be an effective leader, you have to think like one. So I'd like to make the connection between the mindset of Tom Brady, as leader of the AFC Champion New England Patriots, entering…

CPI2 min read

Customer Experience

Earn Trust, Build Confidence With a Handshake

The Handshake Isn’t Dead: Why Your Dealership Should Practice It With mile-long contracts and lawyers on the payroll, it may be hard to believe the handshake holds much relevance anymore. But it does…

Ted Ings3 min read

BDC and Marketing

"Cost" and "BDC" are two words that do not go together

… Though they seem to be common within the retail auto industry. Where Dealer Principals, GM’s and BDC managers are scratching their heads trying to figure out how a “Business Development Center”…

Ted Ings3 min read

Technology

Only 3% of Technicians Know How to Work on Electric Vehicles

Electric vehicles are here, but there’s no one to fix them Consumers are desperate for electric vehicle repair but can’t find it. A recent study found only 3% of automotive technicians know how to…

Ted Ings4 min read

BDC and Marketing

The Research-Obsessed Consumer in Automotive

There’s always one person in your circle of friends that research every little detail, it might even be you. A recent Think with Google report explains it using a restaurant as the example. Your group…

Ted Ings2 min read

Customer Experience

Say "Thank You" to Each and Every Customer

According to the Autotrader Car Maintenance and Repair study, just 30 percent of car owners get their vehicle serviced at a dealership. Even more astounding (and painful) is that just 17 percent are…

Ted Ings2 min read

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