The retail market place is changing, and sales managers need to change with it. Customers have become savvier and are wising up to many of the classic “old school” negotiating techniques commonly used…
Developing the right pay plan is a critical component of setting up both the dealership and BDC up for success. However, more often than not the pay plan is an unintentional afterthought, which in…
Remember back to the time you bought your first car from a dealership. You had the needs assessment, the product demonstration, and the sales pitch, but they look very different from what happens…
By Robert Stage, Service Director, Germain Jaguar Land Rover of Easton As of late, I have seen many posts on LinkedIn that decry the technician shortage that we face in the automotive industry. I have…
By Mia Bevacqua - Mia is an impressive automotive retail expert with ASE Master, L1, L2 and L3 Advanced Level Specialist certifications. Over 13 years of experience in the automotive industry and a…
Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. Finally, after weeks, you find it. It’s right there…
Many customers enjoy getting a new car, but none look forward to dealing with the finance and insurance (F&I) department. Most buyers feel like they’re about to get into a boxing ring when they step…
It is no secret why successful sales consultants are at the top of their game leading the pack at their retailer. They know how to both find and navigate new sales opportunities making the most out of…
He began his automotive career as a technician for a Mercedes dealership. Mike Jackson is widely regarded as one of our generation’s most influential and effective leaders in the automotive industry…
We’ve all seen the Subaru TV commercials featuring the Barkley’s, guaranteed to capture your eye and your heart. And just last year, Nissan created a one-off Nissan Rogue that garnered a bunch of…
Trust is a fundamental cornerstone of any relationship. Whether it is with your family, friends, boss, employees, or customers, a successful relationship needs to be built on a strong foundation…
Exercise builds the body and reading builds the mind. In the same way that you go to the gym to have a healthier body, you need to read to have a healthier brain. Some of the benefits of reading are…
Does Your General Manager Have a GPS? An Interview with Garry House His unique perspective paired with his vast experience is an undeniable force when it comes to grooming talent for the Dealer…
There’s absolutely no question that fitness and intentionally starting your day off right helps you feel good and look great. But if you’re like most people, your self-image could use improvement. In…
Nearly half of all customers value certification, the problem is, they don’t know if their technician is certified. Dealerships not promoting employee credentials are to blame. A recent study found…
Even though the fast food industry gets a bad rap, it hides some important customer service methods that can increase business at your dealership. Do you want fries with that burger? How about a tire…
Before you can be an effective leader, you have to think like one. So I'd like to make the connection between the mindset of Tom Brady, as leader of the AFC Champion New England Patriots, entering…
The Handshake Isn’t Dead: Why Your Dealership Should Practice It With mile-long contracts and lawyers on the payroll, it may be hard to believe the handshake holds much relevance anymore. But it does…
… Though they seem to be common within the retail auto industry. Where Dealer Principals, GM’s and BDC managers are scratching their heads trying to figure out how a “Business Development Center”…
Electric vehicles are here, but there’s no one to fix them Consumers are desperate for electric vehicle repair but can’t find it. A recent study found only 3% of automotive technicians know how to…
There’s always one person in your circle of friends that research every little detail, it might even be you. A recent Think with Google report explains it using a restaurant as the example. Your group…
What’s your New Year’s Resolution? To work out more? To lose weight? While both are worthwhile goals, as a sales manager, there’s something else you should focus on: walking the dealership every day…
At first glance, it appeared to be nothing more than a catchy title. A title that - in reading the article - later reminds us of how vital the walk-around is in the sales process. Given that the…
According to the Autotrader Car Maintenance and Repair study, just 30 percent of car owners get their vehicle serviced at a dealership. Even more astounding (and painful) is that just 17 percent are…