Skip to content
, home

Ted Ings’ Playbook

Practical articles for dealership teams on the service drive, the sales floor and in the F&I office.

All articles

327 articles

Sales

Creating Your "Evidence Manual"

Who needs an Evidence Manual? Everyone! Salespeople, Service Advisors, Managers, OEM Field Representatives ... as they all have valuable customer touch points. Jonathan Overton (@urduecksalesguy) of…

Ted Ings4 min read

Sales

How Napoleon Hill Changed My Life

Bear with me for a few moments and let me show you some simple steps to achieving your dreams and closing the deal of a lifetime. For the past 30 years or so, my life has been dedicated to helping…

Ted Ings6 min read

Sales

The 8 Competencies of Relationship Selling

If you spent merely fifteen extra minutes each day gaining one new sales idea or sharpening a sales skill, within a few years you would become an industry leader. Did you know that? It’s the premise…

CPI2 min read

Technology

How Hybrid Vehicles Work: An Easy Guide for your Service Team

In the past, shops located in the middle of the country could go years without seeing a Toyota Prius or Honda Insight. But things have changed, and hybrid vehicles are no longer relegated to the…

Ted Ings3 min read

Leadership

Lessons from the Geese

The Power of Encouragement. “People who share a common direction and sense of community can get where they are going faster and easier because they are traveling on the thrust of one another.” In the…

CPI1 min read

Sales

The Ultimate Guide to a Dealership "Power Meeting"

Are Your Sales Meetings a Snooze? Just like the power nap, a "power meeting" can have the same positive effects on your sales consultants. Knowing that the traditional Saturday morning meeting can be…

Ted Ings4 min read

Service Drive

Your Technician Shortage Is Not a Good Excuse

Across the United States, there’s a technician shortage. From New York City to Los Angeles, Fargo to Albuquerque, dealerships are scrambling to fill empty workbenches with experienced technicians…

CPI2 min read

BDC and Marketing

What is the True Value of Your OEM's Digital Marketing?

Just like any other vendor, your OEM is continuously asking you to sign up for marketing programs through their third-party firms. Before you do take the time to sign up for one of their many…

Ted Ings4 min read

Service Drive

Is the Flat Rate System Really the Best Pay Plan?

Flat rate, the pay scale where technicians are paid by the job, has been the industry standard for many years. Most shops choose the system as opposed to compensating their technicians hourly. But are…

Ted Ings3 min read

BDC and Marketing

Top Reasons to Say "Thank You" and Ask for Referrals

Purchasing a vehicle is often the second largest purchase a customer makes in their lifetime. Yet on the dealership level, we tend to become numb to it as if it were a simple, transactional purchase…

Ted Ings4 min read

Sales

Selling Accessories Isn’t Just for Parts Departments

“You’re selling enough accessories,” said no OEM ever. There’s always a push to increase accessory sales from district parts managers. It’s a booming industry on the aftermarket side, and OEMs want to…

CPI2 min read

Sales

What Dealers Can Do in a Diminishing Passenger Car Market

General Motors announced Monday that it planned to idle five car factories in North America and cut roughly 14,000 jobs in a bid to trim costs. Spurred by low gasoline prices, Americans are snapping…

CPI2 min read

BDC and Marketing

Contrary to Popular Belief, The Customer Isn't Always Right

In any type of retail business, whether it be automotive or fast food, employees are told the customer is always right. Well, today, I’m here to tell you that simply isn’t true. There are many…

Ted Ings4 min read

BDC and Marketing

Increase Organic Leads in One Simple Step

Dealers want to convert their leads better. That’s according to the 2018 State of Automotive Marketing Report published by 9Clouds. Of more than one hundred dealers surveyed for the report, the number…

Ted Ings2 min read

Industry Leaders

Case Study: Galpin Ford's Mission and Core Values

When was the last time you read a book on organizational leadership or culture change? Are you still operating your business on strategies that we’re employed when your grandfather owned the…

CPI3 min read

BDC and Marketing

LUCK = Labor Under Correct Knowledge

“Good Luck!” We hear it all the time. It’s a phrase used to wish people well in their efforts. But there’s another way to look at luck that may help you approach success more effectively. Maybe you’ve…

CPI2 min read

People

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic. CPI scratched the surface in a previous article, Where Are All the Women in Automotive? With less than a quarter…

CPI3 min read

Sales

Cars Don’t Have to Come from Vending Machines

You do not need to pull cars out of a vending machine to offer a world-class experience that is in alignment with today’s buyer. There are several other solutions within reach on the dealer level that…

CPI6 min read

Cookie details
Strictly necessary cookies
NameSet byPurposeKept for
cpi-consentCPI (stored in your browser)Remembers your cookie preferences12 months
cpi-toolkit-walk-around-v1CPI (stored in your browser)Keeps a walk-around checklist you are filling in on this deviceUntil you clear it
sb-…-auth-tokenCPI (staff only)Keeps CPI staff signed in to the site's admin; never set for visitorsUntil sign-out
YouTube (privacy-enhanced)GooglePlays a video, only after you press playSet by YouTube
Cookie details
Analytics cookies
NameSet byPurposeKept for
_gaGoogle AnalyticsTells one visit from another13 months
_ga_6CBS2WS4HGGoogle AnalyticsKeeps track of the current visit13 months

More in our privacy policy.